There's nothing that will stop you getting in a crash like being in one. So, the Road Safety Authority of Ireland via Irish International BBDO, created two VR experiences in Oculus Rift to help bring to life the experience of driving with a mobile phone, and driving while tired. They both involve taking control of a vehicle, which users control with driving peripherals, for around 2 minutes - trying to contend with the visual difficulties associated with these forms of distraction. The units travel across universities, businesses and communities across Ireland in the Road Safety Authority Shuttle. They're used on a daily basis, giving people first hand experience of what it's like to crash. And helping save lives.
The best place to experience a crash is in a virtual world.
Media: Interactive
Category: Public services & utilities
Client: Road Safety Authority Ireland
Agency: Irish International BBDO
Production: Inition
Country: Ireland
Executive Creative Director: Dylan Cotter
Senior Copywriter: Dillon Elliott
Senior Art Director: Clayton Homer
Senior Agency Producer: barry O'Sullivan
Account team: Ken Kerr
Account team: David Power