Brand: RSPCA
Agency: ARTHUR LONDON
Executive Creative Directors: Lyndsay McMorrow & Andy Kelleher
Creative Directors: Simon Lane & Hannah Wallis
Business Director: Richard Halliday
Account Manager: Holly Wyatt
Production company: ROYLE PRODUCTIONS
Director: Michelle Coomber
Director of Photography: Kate Reid
Executive Producer: Sarah Marcon
Producer: Ella Sanderson
Production Manager: Agnes Szyperek
Assistant Producer: Toni Hambleton
MUSIC COMPOSER: Rob Lewis
POST PRODUCTION: Envy
Published: April 2018
Synopsis:
The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Care”, that highlights the work the charity does across the UK to help create a world that’s kinder to animals.
Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this beautifully shot 60-second film set to a rousing poetic script, depicts numerous vignettes to show the breadth of work that RSPCA does and the diversity of the animals, large and small, that they care for.