Category: House, Garden
Media: Film
Brand: Rug Doctor
Agency: Loomis
Geo: United States
Advertising Agency: The Loomis Agency, Dallas, USA
Creative Directors: Tina Tackett (ECD), Jim Green (CD)
Art Director: Tina Tackett (ECD)
Copywriter: Jim Green (CD)
Director: Matt Pittroff / Twist
Producer: Cindy Fertitta
Published: May 2018
Synopsis:
Carpets get dirty. Rug Doctor gets ‘em clean. We’ve gotten pretty good at telling that story. But for their new campaign, our client challenged us to educate people on exactly how filthy their carpets, rugs, and soft surfaces are while showing Rug Doctor’s superior technology as the only way to thoroughly clean them. So we created the “Institute of Clean” campaign, inspired by Rug Doctor’s R&D lab in Fenton, Missouri—where the boundaries of cleaning technology are pushed daily. Our spokesman, the DOC (aka Doctor of Clean), takes a not-so-serious approach to explaining Rug Doctor’s serious obsession with cleaning. With original music from Luminous Sound, the fully integrated campaign includes TV, Radio, Digital/Social and In-Store materials.