Category: Direction
Advertiser: THE RUSSIAN ASSOCIATION OF MOTOR INSURERS;THE ROAD SAFETY DEPARTMENT, MINISTRY OF INTERIOR OF RUSSIAN FEDERATION
Product/Service: PASSENGER`S RIGHTS
Agency: ZAVOD CONSULTING
Production Company: STINK, Moscow, RUSSIA
Creative Director: Svetlana Smirnova
Copywriter: Andrey Sivkov
Art Director: Maxim Kitaev
Account Supervisor: Vadim Melnikov
Producer: Kulikova Olga
Director: Ne-O
Music: Schwab
Director Of Photography: Joost Van Gelder
Director Of Photography: Joost Van Gelder
English Description
The goal of the campaign is to draw attention of the state officials and the society to the passengers’ rights. Public transport in our country is unsafe. Drivers’ skills and qualification are often far from being perfect. Road accidents involving public transport especially route taxies occur daily. But the majority of road crashes involving passengers happen with personal vehicles. Tacitly and submissively passengers watch as the drivers offend traffic rules putting at risk not only their own lives but health and lives of passengers as well. With the help of a simple metaphor we show the inseparable link in the literal sense between a driver and a passenger, and how reckless and thoughtless the behaviour of one man (the driver) can bring sufferings to the other (the passenger). Finally the moment comes when the passenger cuts off this linkage. A passenger, don’t depend upon a driver!