From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn't. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, S7 Airlines, one of Russia’s biggest carriers, has created Earth7 - a planetary rover destined for earth. Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated. Earth7 is part of 'The Best Planet'. The latest integrated campaign by S7 Airlines depicts the best planet we know from a surprising perspective to awaken the senses and inspire Russians to travel. Agency: Wieden + Kennedy, Amsterdam
Media: Web Film
Category: Travel, transport & tourism
Client: S7 Airlines
Agency: Wieden + Kennedy, Amsterdam
Production: ISD Group
Country: Netherlands
Director: Joe Roberts
Director: Mikhael Traverse
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Creative Director: Joe Burrin
Creative Director: Evgeny Primachenko
Art Director: Teresa Montenegro
Copywriter: Jake Barnes
Copywriter: Annika Taneja
Producer: Pavel Ananich
Producer: Olha Muzychenko
Producer: Svitlana Mironchuk
Producer: Natalia Tachinskaya
Producer: Ilona Lutsenko
Producer: Alexandra Shamsutdinova
Producer: Marina Petrenko
Producer: Daniil Kurbatov
Executive Producer: Viktor Shkurba
DoP: Nikita Kuzmenko
DoP: Yan Kasyanov
DoP: Dmitriy Stupin
DoP: Job Kraaijeveld
Interactive Designer: Gustav von Platen
Head of Interactive Production: Kelsie Van Deman
Planner: Martin Weigel, Alexandre Janneau
Group Account Director: Clare Pickens
Account Director: Jorge Fesser
Account Manager: Yulia Prokhorova
Head of Studio: Lizzie Murray
Project Manager: Cory Chonko
Technical Director: Alexander Savin
Head of Development: Andrew Sergeev
Head of Engineering: Dmitriy Myshnev
Designer: Max Hurov, Egor Tatarenko, Zakhar Kozoliy, Aleksei Komarov, Vladimir Veshtak
Tech Creative: Ihor Tulub, Anton M. Viktorovich