Category: Other Screens
Advertiser: SAAB
Product/Service: EXHIBITION FILM
Agency: LOWE BRINDFORS
Production Company: 76, London, UNITED KINGDOM
Date of First Appearance: Sep 30 2010
Creative Director: Magnus Wretblad
Copywriter: Michael Fox
Art Director: Michael Fox
Agency Producer: Marcus Sundqvist
Producer: Dominic Wilcox
Director: Yann Secouet
Editor: Matt Lowe
Sound Design/Arrangement: Lift Music
Post Production: Dave Smith/Ben Robards @ Absolute Post
Account Manager: Pelle Holm
Director Of Photography: Nic Sadler
Editing Company: Content Post
Other Credits: Production Designer: Ged Clarke/Sfx: Bob Hollow/Tk: Matt Turner @ Rushes
English Description
“Elements” brings to life the key words from SAAB's brand pillars. The film creates a theatrical backdrop to all of SAAB’s global events and car shows. The 4 minute film is shown on an 18 meter long HD screen at a 1:1 scale. The film's goals are to surprise and entertain in equal measure and it aims to create interest and draw the public towards the stand.
The scale of the screen means that the cars on the stand and people within it are immersed and lit by the film. The stands are completed by huge ice sculptures and falling leaves that animate in time to the film. The perspective of the film, when viewed from a distance, merges the real elements with the screen and creates the feeling that the stand is alive.
The film was shot using a combination of bespoke in camera builds and effects along with CG.
“Elements” launched at the Paris motorshow and has since toured globally.