Advertiser: SABIN VACCINE INSTITUTE
Agency: WUNDERMAN
Category: Short Format Internet Film
Advertising campaign: HOW TO SHOCK A CELEBRITY
Producer: Jeremy Dunn
Director: Johnny Boylan
Editor: Paul Carpenter
Copywriter: Sophie Clark
Agency Producer: Tom Redican
Executive Creative Director: David Harris
Art Director: Fiona Clark
Account Manager: Joelle Dunne
Account Supervisor: Natalie Woodley
Music: Philip Guyler
Brief Explanation
END7 is a new charity on a mission to eradicate 7 devastating tropical diseases by 2020. Most people turn off from morbid charity ads so we filmed celebrities’ reactions to the shocking footage of these diseases instead. This intrigues the viewer to find out what the celebrities were watching. They are then challenged to see if they can watch the same footage. This means that they actually end up watching shocking footage that they would never normally have clicked to watch. The celebrities then offer a simple solution and viewers are encouraged to get on board by sharing and donating.