Sainsbury's: Food dancing [full video]

Credits & Description:

Fab Award 2017: Silver (x3) & Fab Award
Category: Retail Services
Media: Film
Brand: Sainsbury’s
Agency: Wieden + Kennedy
Geo: United Kingdom
Advertising Agency: W+K, London, UK
Creative Director: Scott Dungate & Sophie Bodoh
Creatives: Philippa Beaumont, Andrew Bevan, Freddy Taylor
Design Director: Karen Jane
Designers: Stephanie McArdle, Tobias Bschorr
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Katherine Thomson
Account Director: Francesca Purvis & Will Smith
Planning Director: Tom Lloyd
TV Producer: Michelle Brough
TV Production Assistant: Sahar Bluck
DOOH Producer: Dom Felton
Project Director: Mark D’Abreo
Creative Producer: Emily Khoury
Studio Artworker: Jhy Turley
Production Company: Knucklehead
Director: Siri Bunford
Executive Producer: Matthew Brown
Line Producer: Matthew Brown
Director of Photography: Jim Joliffe
Editorial Company: Finalcut
Editor: Adam Rudd
VFX Company: Time Based Arts
VFX Supervisor: Tom Johnson
Flame Artist: Mike Aveling
VFX Producer: Lauren Havard
Lead Animator: Jess Gorick
Colourist: Simone Grattarola
Music Company: Wake The Town
Music Supervisor: John Connon
Sound Company: 750MPH
Sound Designer/Mixer: Sam Ashwell
Food Photographer: David Sykes
Food Stylist: Katie Giovanni
Portrait Photographer: Josh Cole
Post Production: Stanleys Post
Published: January 2017
Synopsis:
We were tasked to create an catchy, hip/hop inspired, rap track for Sainsbury's first brand campaign with their new agency Wieden + Kennedy. We started the process crate digging through old library records from the likes of KPM and De Wolfe. Once we landed on the sample that would form the basis of our hook, we produced a full length track peppered with other samples, and brought in UK rapper MysDiggi to handle lyrical duties. The finished music promo has almost exceed one million views.