Category: Confectionery, Snacks
Media: Film
Brand: Sainsbury's
Agency: Gravity Road
Geo: United Kingdom
Advertising Agency: Gravity Road, London, UK
Founder: Mark Eaves
Creative Director: Shruti Veeramachineni
Creatives: Andrew Young, Mitch Sutton
Director: Tom Geens / The Chicken Factory
Producer: Natasha Moses
Business Director: Jacinta Szuman
Account Director: Prachi Virani
Account Manager: George Alleston
Published: November 2017
Description:
Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits say they prefer that trick-or-treaters don’t come to their door.
It’s a little pathetic, a little awkward but definitely an British phenomenon and worth poking some fun at. The film, born from this insight, showcases the ludicrous antics of an unprepared Halloween couple as they attempt to hide from an advancing group of trick or treaters. Because no-one wants to disappoint the neighbours kids. Gravity Road worked with acclaimed director Tom Geens on the film which was shot natively for mobile in a vertical format and distributed specifically on Facebook.