Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang. The humorous TV spot from F/Nazca Saatchi & Saatchi So Paulo is entitled "Medieval Battle" and pits brave Salamitos warriors against an army of hungry mouths. The animation is produced by VetorZero and marks a new era for Sadia, as the brand is now targeting a younger audience.
Brand: Salamitos/ BRF Salamitos
Media: TV
Category: Food
Agency: Saatchi & Saatchi
Geo: Brazil
BRF Salamitos: Medieval Battle
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Executive Creative Director: Fabio Fernandes
Creative Directors: Pedro Prado, Rodrigo Castellari
Creatives: Rafael Freire, Murilo Melo
Account Supervisors: Saulo Sanchez, Danielle Cabral, Isabela Melo, Luiza Gauss, Alessandra Kochi
Media Team: Fabio Freitas, Mauricio Almeida, Fabiana Rodrigues, Leonardo Sousa, Mateus Echeto
Planners: José Porto, Andre Foresti, Danilo Lima
Agency Producers: Maira Massullo, Fernanda Sousa, Rafael Paes, Renato Chabuh, Rosana Sallum, Tupã, Victor Alloza
Production Company: Vetor Zero
Director: Gabriel Nóbrega
Computer Graphics Director: Reinaldo Furegato
Animation Director: Helio Takahashi
Executive Producers: Alberto Lopes, Sergio Salles
Animation: Equipe Vetor Zero
Post-Production: Equipe Vetor Zero
Sound House: Tesis
Sound Producers: Silvio Piesco, Thiago Lester
Voice Over: Gabera
Animation Director: Abraham Aguiar Brao / Latitude Lektrek
Account Supervisor: Fernando Patah
Post-Production Coordinator: D2 Ferrari