Category: Public Interest, NGO
Media: Film
Brand: Salvation Army
Agency: Grey
Geo: Canada
Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Helen Pak
Executive Creative Director: James Ansley, Joel Arbez
Art Director: Janet Wen
Copywriter: Shirley Yushkov
Account Supervisor: Siobhan Doyle
Editor: Biko Franklin
Published: December 2017
Synopsis:
By emulating the popular Tasty video style, Salvation Army and Grey Canada created a series of online videos to give people a taste of poverty they wouldn't expect.