Category: Public Interest, NGO
Media: Film
Brand: Sambazon
Agency: Mistress
Geo: United States
Advertising Agency: Mistress, Los Angeles, USA
Published: July 2018
Synopsis:
Want to help save 30 endangered species in 30 days? If so, grab some (eco-friendly) purple chalk, dye, or even açaí and go Purple For The Planet! The challenge is simple: if you color your hair purple, take a selfie, and tag it @Sambazon with #PurpleForThePlanet, Sambazon will buy 5 acres of rainforest habitat on your behalf, protecting all the rich biodiversity inside. Together, if we can protect 17,520 acres, we can save 30 species - and we want to do it all in 30 days.