SAMBITO: Case study

Credits & Description:

Brand SAMBITO
Entrant MARURI GREY GUAYAQUIL
MARURI GREY Guayaquil, Ecuador Entrant Company
MARURI GREY Guayaquil, Ecuador Idea Creation
MARURI GREY Guayaquil, Ecuador Production
MARURI GREY Guayaquil, Ecuador PR
MARURI GREY Guayaquil, Ecuador Media Placement
Eduardo Maruri Maruri Grey CCO
PER PEDERSEN Grey Group CHAIRMAN GLOBAL CREATIVE COUNCIL
DIEGO MEDVEDOCKY Grey Group CCO Grey Latam
LEO SAVAGE Grey UK Creative
JOHN PATROLIUS GREY GROUP Creative
GRAHAM DREW GREY MALASYA Creative
EMILIANO GONZÁLEZ Grey New York Creative
ANALUZ KURY Maruri Grey JUNIOR EDITOR
GUILLERMO BUCHELLI Maruri Grey EDITOR
JOHN MUÑOZ GREY COLOMBIA EDITOR
JOSE GARCIA-GONZALEZ TOWNHOUSE LATAM HEAD OF CREATIVE CONTENT
HAN LIN Grey NY Design
JIMMY COBOS Maruri Grey Art Director
FRANCISCO CEBALLOS Maruri Grey Creative
STEVE JAFFE Independent Lawyer Voice
GUSTAVO MANRIQUE SAMBITO Client
JOSE JAVIER GUARDERAS SAMBITO Client
VERONICA MANRIQUE SAMBITO COORDINATOR
MONICA RUMBEA Maruri Grey Project Manager
DEIVIS GONZÁLEZ Townhouse Ecuador Developer
ANDRES IDROVO Townhouse Ecuador Developer
Lauren Kulchinsky Townhouse VP/Executive Producer
Michaela Moriarty Townhouse Post Producer
Dante Desole Townhouse Director Audio Services
Beth Kaufer Townhouse Motion Graphics Supervisor
Brianna DiFelice Grey Senior Designer
Julie Shim Grey Designer
Gabo Lucien Grey Colombia Original Music
Andrea Freire Maruri Grey Relationship Manager
JUAN CARLOS GONZALEZ MARURI GREY DESIGNER
JULIANO DOMINGUES GREY NY DESIGN
ALIA HINCHAPIE GREY COLOMBIA PRODUCTION
Synopsis
The legal systems of the world treat species and ecosystems as OBJECTS and PROPERTY, leading to an economy coupled with the destruction of nature. To counteract this, a new Constitution was approved in Ecuador. This constitution became the first in the world to recognize the rights of ecosystems to exist, persist, regenerate and evolve. However, multinational companies continue to challenge the new laws to push for the fracking, drilling and mining of Ecuador and the planet´s ecosystems.
Strategy
We targeted local and international lawyers through a partnership with Ecuador's Bar Association and environmental organizations. And invited them to allocate their pro-bono hours in our platform.
Outcome
Today, Ecuador has become a massive contributor to the United Nations Global Sustainability Development Goals.
Ranked #1 Country in Latin America in marine sites completely protected.
49% reduction of deforested areas, the highest in Latin America.
Ecuador is one of the Top 3 countries in Latin America in reductions of CO2 Emissions from energy.
3850 lawyers have donated more than $202 million worth of pro-bono hours.
Execution
We developed a global recruitment campaign that enlisted lawyers and law firms form around the world into our website. Allowing them to choose from hundreds of ecosystems and species. We launched an integrated campaign with direct mailing, brochure, on site presentations and social media to raise awareness of the initiative and recruit lawyers and law firms.
Campaign Description
We created Nature Represented, an initiative that allows attorneys and law firms from across the world to choose from hundreds of Ecuadorian ecosystems and species and allocate pro-bono hours for their legal defense.