| PIAF, 2015 | ||
|---|---|---|
| Creative design | - | Gold |
| Brilliant execution | - | Silver |
| Ad Stars Awards, 2015 | ||
| Design | Product & Service | Silver |
Entrant serviceplan group GmbH & Co. KG
Title Flowering Tea Bags
Advertiser samova GmbH & Co. KG
Product/Service: Tea Bags
Industry: Non-alcoholic Drinks
Chief Creative Officer Alexander Schill (serviceplan)
Executive Creative Director Christoph Nann (serviceplan)
Creative Director Hendrik Schweder (serviceplan)
Copywriter Markus Oelschlaeger (Freelancer)
Copywriter/Art Director Andrej Krahne (serviceplan)
Copywriter Christoph Schoenbaeck (serviceplan)
Account Supervisor Robin Stolp (serviceplan)
Photographer Bastian Goergens (Freelancer)
Senior Motion Designer Dennis Fritz (serviceplan)
DoP Maximilian Janda (plan.net)
Executive Creative Producer Florian Panier (serviceplan)
Production Eva Hotz (LALI Design)
Sound Nikolaus Grunert (Freelancer)
Brief description: Tea tastes best when you stick to the suggested infusion time. Samova’s Flowering Tea Bags show in a wonderful and unusual way how the flavour of tea unfolds - literally - and turn the waiting time into something special. As soon as you put the teabag into hot water, the pores of the paper begin to enlarge and an origami flower slowly opens in exact accordance with the infusion time. The teabags were sent to selected business partners and presented in exclusive tea tasting sessions.