| Ad Stars 2016 | ||
|---|---|---|
| Branded Information Videos | - | Bronze |
| Film | Product & Service: Cosmetic / Beauty / Clothing / Footwear and accessories | Silver |
Brand: Samsonite Original
Agency: Innocean worldwide
Description: In 2008, a luggage called 'Cosmolite', which made of CURV material, was launched to public and the CURV line products continuously introduced until now. Although it has the highest quality out of all the existing luggage, it is not well recognized by the consumers, especially in Korea. In more detail, about 30% of European and nearly 3% Asian aware the CURV Thus the x-x-x-objective of this campaign was to 'increase the awareness of Samsonite's exclusive material CURV'.