| Cannes Lions, 2015 | ||
|---|---|---|
| MOBILE | CREATIVE USE OF TECHNOLOGY: ACTIVATION BY PROXIMITY | SILVER |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF MOBILE MARKETING | BRONZE |
| CANNES LIONS HEALTH 2015 | ||
| HEALTH AND WELLNESS | D. CORPORATE IMAGE & COMMUNICATION: CORPORATE IMAGE & COMMUNICATION | GOLD |
| Cristal Festival, 2015 | ||
| Media | Beauty / Hygiene / Health Product | Sapphire (Silver) |
| Digital & Mobile | Information Technology / Telecommunications | Cristal (Gold) |
| Digital & Mobile | Beauty Product / Hygiene / Health Product | Cristal (Gold) |
| Digital & Mobile | Beauty Product / Hygiene / Health Product | Grand Cristal MENA |
| Digital & Mobile | Digital Innovation | Sapphire (Silver) |
| Digital & Mobile | Mobile Applications | Emerald (Bronze) |
| Media | Best use of mobile | Emerald (Bronze) |
| D&AD Awards, 2016 | ||
| Digital Marketing | Digital Tools & Utilities | Wood Pencil |
| Digital Design | Apps | Wood Pencil |
| Mena Cristal Awards 2016 | ||
| Leadership Council Grand Cristal | - | Grand Cristal |
| DIGITAL & MOBILE CRISTAL | Charity / General interest | SAPPHIRE (SILVER) |
| Dubai Lynx, 2016 | ||
| PR | PR: PRACTICES & SPECIALISMS: CORPORATE IMAGE & COMMUNICATION | SILVER |
| Mobile | USE OF MOBILE TECHNOLOGY | GRAND PRIX |
| Mobile | MESSAGING FOR MOBILE | SILVER |
| Mobile | MOBILE APPLICATIONS | BRONZE |
| Media | USE OF MEDIA: USE OF DIGITAL MEDIA | BRONZE |
| One Show, 2016 | ||
| Mobile | Innovation - Innovation in Mobile / Innovation in Mobile | Merit |
| Ux / Ui | Consumer - Mobile / Utility | Merit |
| Mobile | Csr - Use of Technology / Use of Technology | Gold Pencil |
| Direct | Consumer - Digital / Mobile | Silver Pencil |
| Mobile | Csr - Advertising on Mobile Devices / Advertising on Mobile Devices | Merit |
Brand: Samsung
Media: Online
Category: Electronics & Technology
Agency: BBDO
Geo: Tunisia
Samsung: Backup memory
Advertising Agency: 3SG-BBDO, Tunis, Tunisia
Creative Director: Jean Louis rerat
Associate Creative Director / Art Director / Copywriter / Director: Yassine Boughaba
Digital Consulting: Hamza Boualeg
Developer: Mounir Ben Houria
Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage.
To preserve their memory, they need solutions that helps them to be continuously connected to their memories. In real time, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person.
The app exposes regularly the patient to his past and greatly improves his memory.