| El Sol Festival 2018 | ||
|---|---|---|
| Producción | Fotografía | Sol De Oro |
| Campañas Integradas | Campañas integradas lideradas por activación y RRPP | Sol De Plata |
| Relaciones Públicas | Comunicación de marketing y eventos de relaciones públicas | Sol De Bronce |
| Activación de Ventas | Responsabilidad social y corporativa | Sol De Bronce |
Caso - Corresponsales de Guerra en el Cáncer de Mama
Anunciante: Samsung España
Marca: Samsung
Producto: Proyecto Samsung - Fotoperiodista Manu Brabo
Agencia de Publicidad: Cheil Spain
Director General Creativo: Joaquín Espagnol
Director Creativo: Nicolas Diaco y Ezequiel De Luca
Productora: Lobo Kane
Realizador: Borja Larrondo
Redactor: Cristina Alonso, Diego Rodríguez, Rodrigo Domínguez y Elena Hernández
Director Arte: Cristina Alonso, Diego Rodríguez, Rodrigo Domínguez y Elena Hernández
PostProducción: McNulty
Productor Ejecutivo: Ramón Corominas
Productor Agencia: Freelance For
Sonido: Tucson
País: España
Categoría: Bien Público
Published: February 2018
Synopsis:
Cheil Spain has created an initiative to support Samsung Spain's partnership with the Spanish Federation of Breast Cancer (FECMA), showing the disease as it has never been portrayed before through a 13 minute film, book and exhibition. The agency has worked with Pulitzer Prize-winning war photographer Manu Brabo to portray the reality of breast cancer in the film, called War Correspondents on Breast Cancer. Brabo is interviewed on camera talking about his work in conflicts around the world. His comments are interspersed with patients, their family members, oncologists and medical researchers talking about battling breast cancer, and we start to see parallels between the two kinds of battle.