Category: Electronics, Technology
Media: Film
Brand: Samsung
Agency: Leo Burnett
Geo: Argentina
Advertising Agency: Leo Burnett, Argentina
General Creative Directors: Matías Eusebi, Ammiel Fazzari
Creative Directors: Hernán García Dietrich, Tobías Tercic
Art Director: Sebastián Arias
Editorial: David Gómez Mejia
Audiovisual Production Manager: Federico Puricelli
Audiovisual Producer: Francisco Tanto
Account Manager: Hernán Cuñado
Account Supervisor: Sofia Citro
Producer: Landia
Management: Milton Kremer
Executive Producer: Adrian D´Amario
General Producer: Iván Grichener
Photography: Diego Robaldo
Art Director: Magdalena Arrieta
Dresser: Manuel Morales
Edition: Alejo Santos
Post production: Luciano Taccone
Sound: Elefante Resonante
Music Band: Circle of Sound
Published: April 2017
Description: Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.
From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.
Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.
“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director's commented.