Samsung launches its first White-goods Appliances campaign in Brazil
Named "First Date" the video refers to the Wash and Dry Ecobubble Samsung and the love relationship between consumers and their clothes Samsung, the world leader in technology, launches its first brand campaign for the category of White line in Brazil. The video "First Date" has as protagonists the Ecobubble Samsung washes and dries and the love story of three couples. Creative Developed by the agency Cheil, the campaign is based on true stories and the spot will be available on YouTube and at the company's website from july 30th this year.
The film, that describes the love relationship between consumers and their clothes, was performed by three couples who report real stories of their first date with their partners. The video begins showing that women do not believe men have any kind of emotional memory and, for this reason, do not remember the clothes they wore on their first date. Then proving otherwise, husbands describe in detail the clothing that they used this day.
The video continues with the preparation of a surprise organized by the husbands: they write a love letter to their loved ones and separate the clothes they wore in their first meeting. Upon entering the house, the women are faced with the Ecobubble Samsung Wash and Dry and the reaction of the next scene is all captured by hidden cameras.
Category: Home appliances & furnishings
Client: Samsung
Media: Online
Agency: Cheil Sao Paulo
Production: Hungry Man Brazil
Country: Brazil
Director: gualter pupo
Executive Creative Director: Fred Sartorello
Creative Director: Fred Sartorello
Art Director: John Gragnani
Copywriter: Rubens Marinelli
Agency Producer: Rubens Marinelli