| Mena Effie Awards 2015 | ||
|---|---|---|
| Electronics/Computers | Electronics/Computers | Bronze |
Client: Samsung Gulf Electronics
Brand Name : Samsung Gulf Electronics
Agency: Starcom Mediavest Group
Samsung launched its mid-range smartphone A Series in early 2015 and the biggest challenge was to cut through price-driven category and attract youth audience’s preference. #NotTheNorm selfie activation was created and media sponsorship was leveraged. Samsung market share went from 45% to 63%, with 50% brand recall after campaign.
Lead Agency Starcom Mediavest Group
Lead Agency 2 Leo Burnett