Client: Samsung
Advertising Agency: Leo Burnett Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun
Agency Producer: Menny Zarhia
Account Supervisor: Hagay Zaken
Account Manager: Efrat Gelfand
Director: Omri Dekel-Kadosh
Production Company: Udini Films
Creators: Shany Reich
Marcom Director: Eva Hasson
Country: Israel
Published: September 2020
Synopsis:
Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak. So for the launch of the new Samsung Galaxy Note 20, we decided to help 20 small businesses owners and connect them with the leading digital creators in Israel. We handed each of our creators a the new and powerful Galaxy Note 20, and with the help of its advanced features, they shot, illustrated, photographed and edited a variety of advertising and digital tools the small business owners can use to advertise and publicize their businesses, services and goods. To date, millions of Israelis have been exposed to billboards, promotional videos and other commercial items we created this way which we hope will march our small businesses owners into a new era of prosperity and success.