Samsung Film, Digital The Smart Phone Line by Colenso BBDO Auckland, The Assembly

The Film titled The Smart Phone Line was done by Colenso BBDO Auckland, The Assembly advertising agencies for subbrand: Samsung Galaxy S 4 (brand: Samsung) in New Zealand. It was released in Sep 2013.

Samsung: The Smart Phone Line

Released
September 2013
Posted
September 2013
Digital Creative Director

Awards:

Spikes Asia 2013
MediaBest Use of Social Media MarketingSilver
PRBest Use of Social MediaGold
Caples Awards, 2013
CampaignsPromotional/activation effortGold
Other MediaOut Of HomeBronze
Other MediaSocial MediaSilver
TechniqueCreative use of technologyBronze
Cannes Lions, 2014
MEDIA LIONSProduct & Service: Other Consumer Products (including Durable Goods)SILVER

Credits & Description:

Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target sopshisticated social media users, the key audience for the Galaxy S4, Samsung and Colenso BBDO created a "virtual line" where your position in the line and your movement towards the front was driven by sharing product...

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