| Spikes Asia 2013 | ||
|---|---|---|
| Media | Best Use of Social Media Marketing | Silver |
| PR | Best Use of Social Media | Gold |
| Caples Awards, 2013 | ||
| Campaigns | Promotional/activation effort | Gold |
| Other Media | Out Of Home | Bronze |
| Other Media | Social Media | Silver |
| Technique | Creative use of technology | Bronze |
| Cannes Lions, 2014 | ||
| MEDIA LIONS | Product & Service: Other Consumer Products (including Durable Goods) | SILVER |
Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target sopshisticated social media users, the key audience for the Galaxy S4, Samsung and Colenso BBDO created a "virtual line" where your position in the line and your movement towards the front was driven by sharing product related content from getinline.co.nz on Twitter and Facebook. The more likes, re-tweets and comments you got, the closer you moved to the front - rewarding the most connected and active social media influencers.
Category: Telecommunications
Client: Samsung
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative team: Simon Vickers
Creative team: Brett Colliver
Agency Producer: Scott chapman
Agency Producer: Paul Courtney
Agency Producer: Amanda Theobold
Samsung New Zeland Marketing Director: Mike Cornwell
Samsung New Zealand Group Marketing Manager - Mobile & IT: Debbie Fell
Creative Chairman: Nick Worthington
Digital Creative Director: Aaron Turk
Development team: Paul Headington, Craig MacGregor, Adam Wood
Account Team: Scott Coldham
Assembly - Production partner
Custom Logic - Open Frameworks Developer
Oceania LED - Screen installation
Rollercoaster - Signage installation
Production Company : ASSEMBLY Auckland, NEW ZEALAND