Spikes Asia 2013 | ||
---|---|---|
Media | Best Use of Social Media Marketing | Silver |
PR | Best Use of Social Media | Gold |
Caples Awards, 2013 | ||
Campaigns | Promotional/activation effort | Gold |
Other Media | Out Of Home | Bronze |
Other Media | Social Media | Silver |
Technique | Creative use of technology | Bronze |
Cannes Lions, 2014 | ||
MEDIA LIONS | Product & Service: Other Consumer Products (including Durable Goods) | SILVER |
Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target sopshisticated social media users, the key audience for the Galaxy S4, Samsung and Colenso BBDO created a "virtual line" where your position in the line and your movement towards the front was driven by sharing product...