Media: TV
Category: Telecommunications
Client: Samsung
Agency: Leo Burnett Chicago
Production: Imperial Woodpecker
Country: United States of America
Director: Mark Zibert
Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Britt Nolan
Creative Director/ writer: Brian Siedband
Creative Director/ art director: Gordy Sang
Producer: Michael Petrucelly
Associate CD / Copywriter: Julio D’Alfonso
Associate CD / Copywriter: Travis Klausmeier
Associate CD / Art Director: Luis Marques
Executive Producer: Scott Kemper
Executive Producer: Charlie Cocuzza
DoP: Ross Giardina
SVP Global Account Director: Radim Svoboda
Global Account Director: Andrew Furth
Global Account Supervisor: Paani Annan
SVP Global Strategy Director: Christopher Bridgland
Director of Music: Chris Clark
Line Producer: Robert Mooring
Production Supervisor: Kelsey Mezzenga
Production Coordinator: Erin Henneghan
Post-production / VFX: The Mill
Flame Lead: Paul Downes
Flame Artists: Jonathan Freeman, Trent Shumway, Milo Paterson
Colorist: Adam Scott Color
EP: Thatcher Peterson
Color Producer: Liza Kerlin
Color Assist: Logan Highlen, Gemma Parr, Asa Fox
Designer: Devin Hayes
EP / HoP: Carl Phillips
Producer: Natalie Ksiazek
Editorial: Cabin Editing Company
Editors: Sam Ostrove, Scott Butzer
Audio Mix / Sound Design: Another Country
Music: 'All These Things That I’ve Done' / The Killers
Published: February 2018
Synopsis:
The world may teach us "can't." But we are all born to do what can't be done. #DoWhatYouCant
Leo Burnett Chicago has created this "Human Nature" spot for Samsung. Samsung Brand Philosophy.