Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign, created by Cheil Worldwide, seeks to empower young people to face their inner fears that can be a barrier in daily lives - whether it’s a fear of public speaking or heights - with the help of the immersive experience of virtual reality using Samsung Gear VR. Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride.
Title: Be fearless of public speaking
Media: Web Film
Category: Telecommunications
Client: Samsung
Agency: Cheil Wordwide Seoul
Country: Korea (south)
Chief Creative Officer: wain choi
Creative Director: stuart mills
Creative Director: Guido Boehm
Creative Director: Omar Al Jabi
Art Director: Joohee Lee
Art Director: Jinwoo Ryu
Copywriter: Hayden Yu-Hyun Lee
Copywriter: Annika D’Ambrogio
Copywriter: Aleksandr Gumarov
Art Director: Ksenia Sapunova
Assoc Creative Director: Jax Jung
Account Director: Eric Kang, Jongbin Lee
Account Executive: Najeong Kim, Bo Kim, Hee Jeong Yoo, Nitin Baweja, Anneta Rastopchina, Alexandra Park