Agency Credits: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief Strategy Officer: Shai Nissenboim
Strategic Planner: Liz Stull
Art Director: Meital Miller
Copywriter: Oren Ben Naim, Elad Gaizler, Tal Menkes
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Nofar Zinger
Social Account Manager: Lio Schafferman
Traffic Manager: Maya Varochik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Graphic Designer: Oren Bar
Musical Composer & Musical Arrangements: Shlomi Shaban
Photographer: Roman Linetsky
Art Director: Neta Dror
Active Director: Ravit Aviv
Composition and Design: Vadim Bar Zakharin, Tal Porat, Amir Steiner and Gal Primack Najari
3D: Omer Arieli
Editor: Shahar Be'eri
Musical Production: Niv and Meital (Nov)
Sound: Sidney Toledano
Production and post production: Omri Paz Productions
Producer of the post: Ophir Tal
Published: September 2018
Synopsis:
You’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, scourging the office corridors in search of a charger to save your life (and possibly your career).
But let’s face it, running out of juice for your cell phone hardly qualifies as a crisis. A syndrome of our modern day lifestyle, the word ‘crisis’ has come to embody our increasing dependence on our mobile devices for just about everything. As a result, the word ‘crisis’ has probably become one of the most acutely misappropriated words of our times - a fact you’ll discover when you watch our Samsung Galaxy Note9 new commercial.