Client: Samsung
Advertising Agency: Sid Lee Paris, France
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Creative Director: Stéphane Soussan
Art Director: Hugo Demazière
Art Director: Olivier Bodet
Copywriter: Max Harrington
Head of Production: Thomas Laget
Producer: Benoit Fernandes
Head of Strategy: Bruno Lee
Strategic Planner: Augustin Pietrini
Business Development Director: Eugénie Valletoux
Senior Account Manager: Nicolas Boivin
Account Executive: Paul Pieuchot
Production: Obvious
Director: Yacine Saadi
1stAssistant: Devid Levi
Producer: Maximilien Rivolet
Director of Production: Rémi Farkas
Production managers: Anthony Cazet
Covid Referent: Ambroise Olivier
Chief Camera operator: Jérome Berthier
1stCamera Assistant: Simon Roche
2ndCamera Assistant: Marine Beauguion
Chief electrician: Léo Roussel
Electricians: Louis Izaret
Sound Engineer: Simon Farkas
Prop master: Matthieu Henriot
Prop assistants: Cannelle Begoug
Stylist: Cyrielle Lebreton
Hair & Makeup: Juliette Honold
Post Producer: Thomas Floch
2D Designer: Amandine Milot
Color grading: Thibaut Petillon
Sound Design: Guillaume Martin
Country: France
Published: December 2020
Synopsis:
Samsung is known for its incredible products and their advanced technology, but the brand also provides a range of services, including its payment solution, Samsung Pay. Included on Galaxy smartphones*, the service is simple, secure and efficient, and offers Rewards for each transaction. Samsung Electronics France wanted to show users just how easy their payment method is and how it is one of the fastest in the Galaxy so they turned to Sid Lee Paris who created a series of 3 films showcasing its benefits.
Three stories, each bringing insight to life through humor and relatability: forgetting an anniversary, mixing up gifts, or not dressing up for a costume party. Sid Lee Paris creatively translated the ease and speed of Samsung Pay to the small screen, grounding the service in the daily lives of ordinary consumers and showing that whatever the direness of the
situation, Samsung Pay is the best option.