Advertiser: SAMSUNG ELECTRONICS FRANCE
Agency: HEAVEN
Category: Best Digitally Led Integrated Campaign
CEO: Arthur Kannas (Heaven)
Account Manager: Laurent Moreau (Heaven)
Illustrator: Tineke Meirink (Freelance)
Director: Sophie Noel (Heaven)
Director: Alexandre Oudin (La Bande Originale)
Brief Explanation
Through the concept of an Imaginary Safari, Samsung and heaven offer a video and interactive experience on YouTube. We are given a first person view as we follow the Dutch artist Tineke Meirink on a walk around Paris: through his eyes inanimate objects come to life and reveal their more unusual side. Web users are invited to unveil the magic of everyday life through their mouse transformed for the occasion into an S Pen. A unique interactive experience which gives free reign to the imagination.