Client: SAMSUNG CARD
Agency: INNORED (Seoul, Korea)
Published: August 2018
Synopsis:
SAMSUNG CARD has partnered with INNORED to launch an innovative and humorous pair of campaign spots in South Korea that focus on creating a better work-life balance for office workers in today’s hectic world. The campaign, which launched in early August, marks the third installment of the SAMSUNG CARD Number Series.
Research has found that 7 out of 10 workers in South Korea fail to achieve an adequate work-life balance. To address this troubling market insight, SAMSUNG CARD partnered with INNORED to develop a unique creative solution to the problem of spending too much time at the office and not focusing on the importance of life outside of work.
The result is the creation of the “Balance Mouse” and the “Balance Clock” - two clever and unexpected creative concepts to help workers get their work-life balance back in balance.
Much like office workers around the world, South Koreans often find it hard to leave the office on time as projects and tasks pile up over the course of the workday. To address this dilemma, SAMSUNG CARD and INNORED created a uniquely designed computer mouse that prevents workers from being able to use it by intuitively running away from them at the end of regular working hours.
To illustrate this, the campaign film shows an office worker at the end of his standard working day reaching for the mouse to continue his tasks only to find that the mouse avoids him as a reminder that it's time to call it a day and get back to living his life outside of work.