Samsung: Samsung Service Van [short]

Credits & Description:

When it comes to relationships, distances don't matter. Samsung will take care of you, wherever you are. That's why Samsung Service (SVC) vans go to every corner of the country to ensure that we are with you when you need us.. #SamsungCares
Media: Web Film
Category: Telecommunications
Client: Samsung/ Samsung Service
Agency: Cheil India
Country: India
Advertised brand: SAMSUNG INDIA
Advert title: SAMSUNG CARES
Advertising Agency: Cheil, India
Creative Team: Sagar Prabhakar Mahabaleshwarkar, Tarvinderjit Singh
Account Management: Kundan Joshee, Mohit Mishra, Subhranshu Adhikari and Vandana Bhalla
Account Planning – Ayan Banik and Tanvi Arora
Director: ANUPAM MISHRA
Production House : Crazy few Films
Producers: Urfi Kazmi / Viraj Gawas
DOP: Rubyz Rubyz
Editor: Sally Salgaokar
Music Director: Dhruv Ghanekar
Published/Released: January, 2017
English Synopsis:
The Story Covers The Journey Of Amit, A Samsung Service Engineer, Who Is On His Way To Repair A Young Girls Television, Who Resides In A Remote Hilly Settlement. While Performing His Duty Diligently, Amit Experiences Something So Heart-Warming That His Belief In His Work, Strengthens.
English Context Explanation:
In Order To Service The Customers In Rural And Really Remote Households, Samsung India Has Launched 500+ Service Vans. The Film Is Set In One Of The Himalayan Districts, Where Television Repair Entails Travelling Upto 50 Miles Or More, Through Unforgiving Roads, That Wind Through Mountains And Forests For Any Basic Service. Thats Why The Samsung Service Vans Play A Significant Role In Such Regions, As They Bring The Service To The Customers Doorstep.
Synopsis:
There’s not one but two Indias. The cities, and the vast country beyond them. Historically, the upcountry has received weak product service support from consumer durable brands. Non-urban customers are, therefore, forced to take their malfunctioning durables to the service centers in nearby cities. Samsung decided to alleviate this inconvenience by launching fully equipped mobile service vans. These vans reach even the remotest parts of India and provide doorstep service to the customer. The campaign was meant to inform Samsung customers of this initiative and encourage them to call the new service helpline number to avail this convenience.