Samsung Electronics America, via 72andSunny Los Angeles, has created "TV Family", an episodic campaign that reinforces Samsung's product innovation story proclaiming that TV has never been better. To capture the attention of this new, diverse audience, the campaign follows a family as they discover the cutting-edge technology on their Smart TV.
Category: Home electronics
Client: Samsung
Agency: 72andSunny, Los Angeles
Production: Arts & Sciences
Country: United States of America
Director: Matt Aselton
Creative Director: Rob Trent
Executive Creative Director: Jason Norcross
Creative Director: Grant Holland
Creative Director: Gavin Milner
Creative Director: Jamie Reilly
Copywriter: JC Abbruzzi
Creative Director/ writer: Gavin Milner
Producer: Jonathan Logan
Producer: Remy Foxx
Producer: Jamie Shuster
Producer: Jeff Yee
Producer: Zoe Odlum
Producer: Amburr Farls
Executive Producer: Carr Schilling
Executive Producer: Michael Pardee
Executive Producer: Lauren Cascio
Executive Producer: Kelly Bayett
Chief Executive Officer: John Boiler
Lead Designer: Niraj Zaveri
Junior Designer: Ryan Dols
Junior Writer: Jack Lagomarsino
Director of Film Production: Sam Baerwald
Managing Director, Entertainment: James Townsend
Brand Director: Andrew Krensky
Brand Coordinator: Nadia Economides
Brand Coordinator: Tracey Horwitz
Managing Partner, EP: Marc Marrie
Partner, Managing Director: Mal Ward
Editorial: Cut & Run
Editors: Steve Gandolfi & Graham Turner
VFX/Animation: The Mission
Lead Flame: Joey Brattesani
Flame: Michael Vaglienty, Dave Stern, Rob Winfield
Design: Aaron Benoit, Tony Meister
VFX Producers: Marlo Baird Kinsey, Stacy Kessler Aungst
Telecine: MPC
Artists: Mark Gethin
Music: South
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Mix: Play Studios
Mixer: John Bolen