Samsung: The Last Wish, 1

Credits & Description:

Entrant: Cheil Worldwide, Seoul
Brand: Samsung
Corporate Name of Client: Samsung
Agency Account Executive: Wonwha Chung
Agency Account Director: Changyu Park
Agency Account Managers: Meehyun Cho/Younghae Son/Sunwoo Joo/Wansoo Park/Jihyun Kim
Agency: Cheil Worldwide, Seoul
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Wain Choi
Group Creative Director: Youngok Yang
Creative Director: Seho Kwon
Copywriters: Hyelim Heo/Jihwan Park/Jisu Won
Art Directors: Giho Lee/Sunga Choi/Jeongki Seo/Wijeon Lee
Photographer: KIST (Korea Institute of Science and Technology)
Production Companies: a.p.c / ANGLE / Aworks, Seoul
Description: Korea is the world’s only divided country.There’re people in this land who haven’t seen their families in 70 years, less have any knowledge on whether their families’re living or dead. Their loved ones’re a few kilometers away, and yet their hands are tied. As of 2015, the number of people in Korea that have been separated by war is estimated at 66,289. Of them, 81.6% are over the age of 70. These people don’t have much longer left to live. Their last wish is seeing the faces of their loved ones one last time before they die. Yet, there is nothing they can do but yearn for their families as they gaze upon old, faded photographs. With each passing year, they realize they’re running out of