Last winter, Samusocial through McCann, Brussels launched an SMS fundraising action. But with no communication budget, they had to find a cheap way to spread the word and ask people to donate with their phone IDEA :Samusocial invited people to replace their voice-mail message with a homeless's person plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action.A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voice-mails in a few clicks... Thus turning Belgian voice-mails into a huge, free media opportunity.
Category: Charities & appeals
Client: Samusocial
Agency: McCann Brussels
Country: Belgium
Creative Director: Olivier Roland
Executive Creative Director: Benoit Hilson
Copywriter: Jeremie Goldwasser
Art Director: Cedric Minot
Designer: Gilles Deketelaere
Designer: Greg Pin