Alternative Title: Thrill of the Final 7
Media: Film
Country: United States
Client: San Manuel Casino
Advertised brand: San Manuel
Advertising Agency: Pitch, Los Angeles, California, US
Production Company: Gentleman Scholar
Published: December 2017
Synopsis:
The leading casino in Southern California, along with creative AOR Pitch and production company Gentleman Scholar, have launched the brand’s newest creative campaign, “All Thrill 3.0,” the latest iteration of their All Thrill campaign. This campaign also celebrates and showcases all of the amazing improvements that San Manuel has made this past year including a renovated second floor gaming experience and three new restaurant concepts.
The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players.