Media: Digital
Brand: Sanderson Farms
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, Atlanta, USA
Published: February 2017
Description: Sanderson Farms, the 3rd largest poultry producer in the country, is vying for best new artist in the Dinner Music category. Through its agency, BBDO Atlanta, they have released a series of three ads that will run before music videos of current and prior Grammy-nominated artists. What's more, on mobile using Facebook Canvas, you can play around with these ads, like slowing down the spinning record plates so you can grab a chicken tender, flipping the plate to the B-side, or playing the plate in reverse. Accompanying each dish is appropriate music to enjoy it by, such as Italian opera for creamy chicken pasta. And each of the ads takes you to the recipe for that dish, as well as other recipe ideas.