Category: Food
Media: Film
Brand: Sanderson Farms
Agency: BBDO
Geo: United States
Advertising Agency: BBDO Atlanta, USA
Chief Creative Officer: Robin Fitzgerald
Senior Creative Director: Mike Hanley
Creative Director: Patrick Lindsey
Group Creative Director: Craig Miller
Chief Strategy Officer: Tricia Russo
Associate Head of Strategy: Nigel Tribe
Senior Director: Tami Oliva
Account Director: David Welday
Executive Producer: Jenny Russo Novak
Director: Steve Miller
Production Company: Radical Media
Editor: Merritt Duff / Beast
VFX: The Mill
Sound: Co3 Audio
Published: July 2018
Synopsis:
Chickens aren't vegetarians. So our nutritionists feed them a balanced, protein rich diet. It's just common sense.
This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken. The first spot, Penguins, sees the chicken on a trip to Antarctica where it’s colder than he bargained for. Chickens are best fresh, not frozen. In the second spot in the campaign, Pricey Gift, the chicken reacts to receiving an expensive (yet quite tacky) gift as a reminder that you shouldn’t overpay for chicken. The third spot, Restaurant, showcases the chicken being put in a sticky situation when he is served a “vegetarian special,” which of course makes him uncomfortable because chickens aren’t vegetarians.