| Clio Awards 2018 | ||
|---|---|---|
| Public Relations | Public Service: Cause Related | Silver |
| Lions Communication 2018 | ||
| Film Lions | Innovation > Use of TV / Cinema Film | Bronze Lion |
| Lions Reach 2018 | ||
| PR Lions | Media Relations | Bronze Lion |
| D&AD Awards 2018 | ||
| PR | Use of Media Relations | Graphite Pencil |
| Media | Use of Branded Content | Wood Pencil |
| Media | Use of PR | Wood Pencil |
| Kinsale Shark Awards 2018 | ||
| AMBIENT/NON-TRADITIONAL & PR - INTERNATIONAL | PR/Tactical News Story | Bronze |
| New York Festivals Awards 2018 | ||
| PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS | Branded Entertainment: Civic & Social Education | First Prize Award |
| MEDIA (BEST USE) | Film: Online | Second Prize Award |
| MEDIA (BEST USE) | Public Service: Film | Second Prize Award |
| PUBLIC & MEDIA RELATIONS | Public Service Announcements: Civic & Social Education | Second Prize Award |
| D&AD Impact 2018 | ||
| Civic Engagement | - | Wood Pencil |
Category: Public Interest, NGO
Brand: Sandy Hook Promise
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Peter Alsante
Associate Creative Director: Bianca Guimaraes
Copywriter: Tom Kraemer
Group Executive Producer: Julian Katz
Junior Producer: Molly Ross
VP Account Director: Lindsey Cash
Account Director: Cailin Gibbons
Senior Planner: Ben Bass
Junior Communications Planner: Michael Schonfeld
Influencer Manager: Lucy Bennett
Production Company: Smuggler
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Drew Santarsiero
Line Producer: Cat Restepo
DoP: Nathan Wilson
Chief Operating Officer: Andrew Colon
Editorial Company: Work Editorial
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Editor: Ben Jordan
Assistant Editor: Winter Brihn
Telecine Company: Company 3
Telecine Artist: Tim Masick
Conform / Finish Company: Blacksmith VFX
Audio Finishing: Heard City
Mix Artist: Eric Warzecha
Executive Producer: Sasha Awn
Producer: Andrea Lewis
Published: December 2017
Synopsis:
In honour of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking new PSA that illustrates how tomorrow's news can be reshaped by today's actions, and reframes the notion that gun violence is unavoidable. The film, 'Tomorrow’s News', was created by BBDO New York and follows the success of last year's "Evan," which has received over 150 million views and helped reshape the conversation on gun violence prevention.
A school shooting is expected tomorrow, but you can help change #TomorrowsNews.