Sansan, Inc.: Business Cards

Credits & Description:

Title: Eight: Business Cards
Agency: Drill, Deltro, Mori
Brand: Sansan, Inc.
Country: Japan
Entrant Company: Mori, Tokyo
Advertising Agency: Drill, Tokyo / Deltro, Tokyo / Mori, Tokyo
Production Company: Deltro, Tokyo / Morimori, Tokyo
Creative Director: Morihiro Harano (Mori Inc.)
Writer/Content+Context: Jun Nishida (Drill Inc.)
Copywriter: Akihiro Terui (Freelance)
Art Director: Masanori Sakamoto (Deltro Inc.)
Director: Jun Tamukai (Freelance)
Choreographer: Furitsukekagyo Air:man (Furitsukekagyo Air:man)
Music: Satoshi Yoshitake (Cubesato)
Cameraman: Makoto Okuguchi (Freelance)
Lighting: Hitoshi Otake (Freelance)
Grip: Takashi Taniguchi (Freelance)
Dit: Taito Oyama (Freelance)
Production Designer: Yoshihiro Narutaki (Freelance)
Stylist: Kozue Shigeo (Freelance)
Hair & Makeup: Masayoshi Okudaira (Freelance)
Sound Operator: Isao Yoshida (Freelance)
Online Editor: Shunsuke Kakuuchi (Freelance)
Vfx Producer: Yoshifumi Sadahara (Mark Inc.)
Colorist: Yasutaka Ishihara (Freelance)
Production Manager: Satoshi Miyata (Mori Mori Co.ltd.)
Agency Producer: Misato Tachibana (Mori Inc.)
Producer: Mitsuru Yamamori (Mori Mori Co.ltd.)
Cast: The Whole Earth Catalog (The Whole Earth Catalog)
Synopsis:
The exchange of business cards is an essential part of Japanese business etiquette, yet it is very ritualistic and almost comic in a modern business setting. The more the people, the more the exchanges and inefficient it gets; Japanese business meeting is known to be over-crowded. We focused on the ritualistic aspect of exchanges and turned entire movement into a dance performance. At the very end, the film suggest a simple solution, using Eight, which reinforces the usability of this service.