The TV spot from Nasta WPP in Paraguay.
Advertising Agency: Nasta WPP
Agency website: https://www.facebook.com/AgenciaNasta
Client: Santa Helena
Creative Director: Sergio Sevega
Art Director: Sam Griffith
Copywriter: Mario Hannich
3D: Victor Cagnette
Post Production: Juan José Marazzi
General Coordination: An Sánchez
Account Executive: Belén Alfonso
Additional credits: Leandro Sanabria
Short rationale:
The unsigned spot
The CAP (Paraguayan Association of Advertisers) published a list of the most memorable and beloved brands of 2015.
Santa Helena won the "Wines” category award. Therefore, being a brand as stucked in the mindset of the consumers, we search a different way of communicate such award. Finally, we came up with the idea of create a TV Spot showing the product without the logo. This would create an interaction with the viewers, who will recognize the brand by his bottle.
There’s no record of a TV Spot with such characteristics and was the Nasta WPP agency who were behind the idea, the entire production of the work and his later communication strategy, showing accurately the Santa Helena’s strength in the paraguayan market.