Category: Corporate Image
Advertiser: BANCO SANTANDER
Product/Service: FOOTBALL BANCO SANTANDER SPONSORSHIP
Agency: OGILVY SPAIN
Production Company: PROPAGANDA PRODUCCIONES, Madrid, SPAIN
Chief Creative Officer: Alvar Suñol
Creative Director: Emiliano Gonzalez/Angel De La Jara
Agency Producer: Eva Morales
Account Supervisor: Maria Herranz
Advertiser's Supervisor: Enrique Arribas/Eloisa Moscardó
Director: Pablo Martinez
English Description
When we are kids we all want to be footballers. As we become adults very few of us actually make it, but our passion for football, far from disappearing, keeps growing and growing. This campaign is an homage to that universal passion, which is shared by Santander Bank, official sponsor of the Copa Santander Libertadores and the Copa Sudamericana. Two tournaments played by a few dozen very lucky footballers and followed by a few million very passionate supporters.