Client: Savanna Cider
Advertising Agency: GREY/ WPP Liquid, Johannesburg, South Africa
Production House: Darling Films
Chief Creative Officer: Fran Luckin
Executive Creative Director: Felix Kessel
Creative Director: Steph van Niekerk
Art Director: Kevin Radebe
Copywriter: Tyler Lambert
Head of Production: Linda Hauser
Business Director: Jacqui Howard-Tripp
Account Manager: Lubba Ngonzo
Production Company: Darling Films
Director: Chloe Coetsee
Executive Producer: Lorainne Smit; Melina McDonald
Producer: Saskia Finlayson Gupffert
DOP: Robo Wilson
Editor: Chloe Coetsee
Sound Engineer: Lorens Persson/Sterling Sound
Colourist: Warwick @ Mushroom Media
Animation: Hendre @ Mushroom Media
Client Representatives: Maija-Liina Hansen-Chipps, Eugene Lenford, Irmie Marman, Paigon Prince
Country: South Africa
Published: October 2020
Synopsis:
These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious.