Save The Children: Save The Children Still The Most Shocking Second A Day' - Oisin Odriscoll [60 sec]

Credits & Description:

Brand: Save the Children
Media: Online
Category: Public Interest, NGO
Agency: Don't Panic
MD: Joe Wade
Creative Director: Richard Beer
Project lead: Sam Adams
Production: Stink
Director: Tom Green
Producer: Paz Parasmand
Exec Producer: Jon Chads
Lily: Lily Rose
Save the Children:
Deputy Director of Creative: Jess Crombie
Head of Creative Delivery: Nicole Itano
Production Company: Stink, London
Editor: James Forbes-Robertson (Whitehouse Post)
Deputy Director Of Creative: Jess Crombie (Save The Children)
Head Of Creative Delivery: Nicole Itano (Save The Children)
Agency Senior Account Manager: Sam Adams (Dont Panic London)
Agency Account Manager: Nisha Mullea (Dont Panic London)
Agency Account Executive: Gabriel Matthews (Dont Panic London)
Managing Director: Joe Wade (Dont Panic London)
Creative Director: Richard Beer (Dont Panic London)
Senior Creative: George Mccallum (Dont Panic London)
Actress: Lily-Rose (N/a)
Director: Tom Green (Stink)
Producer: Paz Parasmand (Stink)
Production Manager: Georgia Eyres (Stink)
Director Of Photography: James Henry (N/a)
1st Ad: Andy Gradwell (N/a)
Production Designer: Miles Roberts (N/a)
Art Director: Katie Clarke (N/a)
Gaffer: Seb Lamb (N/a)
Wardrobe: Jenny Svantesson (N/a)
Make Up: Jemma Harewood (N/a)
Vfx: Vikram Chadha (Automatik)
Vfx: Gustavo Ribeiro (Automatik)
Post Producer: George Reid (The Mill)
Post Producer: Antonia Porter (Whitehouse Post)
Colourist: Oisin Odriscoll (The Mill)
Sound: Becs Bell (Factory)
Sound Designer: John Clarke (Factory)
Managing Director/ Co-Founder: Mark Whiteway (Dont Panic)
Synopsis:
The video highlights the terrifying reality for thousands of children fleeing conflict, as seen through a child's eyes, following 12-year-old Lily as she is driven by violence from her new home in a camp for internally displaced refugees, crosses the channel in a dangerously unsafe boat and fights to survive in a hostile Europe.
Entry Summary:
2015 saw public sympathy for the Refugee Crises with images of Alan Kurdi and the dangerous sea crossings. However recently due to an increase in negative stories: terrorist attacks in Europe, decision to bomb Syria and reports of aggressive behaviour of refugees, public opinion changed. We wanted to cut-through and highlight the human issues and the real victims of the crisis by reminding the public that ‘it might not be happening to our children, but that doesn’t mean it’s not happening’.

The grade for this highly emotive spot had to carefully reflect the harsh and, at times, brutal imagery of the film. The gritty, almost bleach bypass look, was cleverly stylised to highlight perfectly the danger and fear present throughout the piece, whilst maintaining some degree saturation, to keep the focus firmly on the girl. Throughout most of the shots the girl’s face was sharpened to really draw the viewer to the sense of emotion conveyed in her eyes. The grade also subtly moves from warmer tonal colouring to colder shades, reflecting the move from safety to vulnerability in the story.