| Clio Awards 2017 | ||
|---|---|---|
| Film Technique | Product/Service: Direction | Silver |
| Cannes Lions 2017 | ||
| Film | TV / Cinema Film: Entertainment & Leisure | Bronze Lion Campaign |
| El Sol Festival (Español) 2017 | ||
| TV/Cine | Medios De Comunicación, Publicaciones. Artículos De Oficina. | Sol De Oro |
| Producción | Audiovisual | Sol De Plata |
| FIAP 2017 | ||
| Advertising / Anuncions | Television / Cinema – Campaigns (products / Services / Corporate) | Silver |
| Advertising / Anuncions | Television / Cinema – Entertainment / Pleasure / Free Time | Silver |
Title/Título: Es Atun
Campaña/Title: Un Mundo Menos Idiota - Atún
Title: A Less Stupid World - Its Tuna
Client: FilmSuez
Agency: La Comunidad, Buenos Aires
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
General Account Manager: Sebastián Díaz
Director of Accounts: Solange Blanco
Account Executive: Catalina Gay
Production Manager: Ramiro Capisto
Production Assistant: Sebastián García
Production: Argentinacine
Director: Augusto Giménez Zapiola
Producer General: Nano Tidone
Executive Producer: Laura Passalacqua
Producer: Germán Escande
Director of Photography: Julián Ledesma
Coordination of Post: Aldo Ferrari
Sound Mix: Resonant Elephant
Color Correction: Anahi Piccinin
Postproduction: VFX Ratio
Published: June 2017
Synopsis:
The community has launched a new campaign for FilmSuez, a company dedicated to the commercialization of various cultural sectors, including movie cinemas.
Running in cinemas across Argentina, the campaign shows us that the world is heading towards a very strange place – a place where, many times, idiocy and exhibitionism prevail over important values. The two spots of the campaign reflect how silly people can be, even in the face of a life-or-death situation.
Synopsis:
Two men, stranded at sea, are starving to death. Yet, they choose not to eat carbohydrates.The world is turning into a very odd place: a place where idiocy reigns.That’s why Film Suez’s, It’s Tuna, commercial reflects how silly people can be, even when we are faced with life-or-death situations. It also invites us to reflect in the space that can only be created by watching an independent film.
Entry Summary:
The world is getting to a place that is hard to understand. It’s as if we no longer have room for thoughts and reflection. To a certain extent at some point, we could say that we are becoming more idiotic. That’s why the Film Suez campaign invites us to spend at least two hours watching an independent film. One of those movies that will make us think in a world that thinks less.