Sbb Film Case study by TBWA\ Zurich

The Film titled Case study was done by TBWA\ Zurich advertising agency for Sbb in Switzerland. It was released in Jan 2018.
Advertising campaign for Sbb

Sbb: Case study

Brand
Sbb
Media
Film
Released
January 2018
Posted
March 2020
Market
Switzerland
Industry
Railways
Agency
TBWA\ Zurich

Credits & Description:

Category: Transport
Media: Experiential
Brand: SBB
Agency: TBWA
Geo: Switzerland
Advertising Agency: TBWA\Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Silke Erschbaumer
Senior Art Director: Angelo Sciullo
Senior Copywriter: Tizian Walti
Account Manager: Alexandra Kellenberger
Production: Corpmedia
Retouching: Ferco Dregelyvari
Published: December 2017
Synopsis:
To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train.