Brand: SBS
Category: Media
Agency: BBDO
AdditionalInfo: Ambient
Geo: Japan
SBS: Salmon
Fish has been playing a very important role in Japanese culture. But, fish-eating habit and interest in fish has been declining. There even are rumors that urban children believe salmon is swimming in the shape of fillets. We developed robotic salmon fillets and experimented to get to the bottom of this urban legend. This is a social experiment done at an aquarium in Japan to promote an upcoming TV program learning about fish.
Advertising Agency: BBDO Japan / I&S BBDO
Executive Creative Director: Masaki Honda
Art Director: Yoshiyuki Kaneko
Copywriter: Tatsuro Kumaki, Risa Taoka
Production: Niban Kobo
Producers: Reiji Tachibana, Yuji Shikii
Director: Shingo Hashimoto
Photographer: Seitaro Namba
Published: August 2015