| Cannes Lions 2013 | ||
|---|---|---|
| Film Lions | Product & Service; Travel, Transport & Tourism | Bronze |
Type of entry: Product & Service
Category: Travel, Transport & Tourism
Advertiser: SAS – SCANDINAVIAN AIRLINES SYSTEM
Product/Service: SAS - SCANDINAVIAN AIRLINES SYSTEM
Agency: DDB OSLO, NORWAY
Creative Director: Bjørnar Olsen
Copywriter: Bjørnar Olsen/Kenneth L. Johansen
Art Director: Joachim Bjørndahl/Joachim Haug
Agency Producer: Cyril Boije
Account Supervisor: Gro Marwold
Advertiser's Supervisor: Tor Anton Bjørge/Inger Harboe
Producer: Guri Neby/Jarle Tangen
Director: Jens Lien
Editor: Thomas Trælnes
Account Manager: Pelle Josephson
Director Of Photography: John Andreas Andersen
Editing Company: Shortcut
Brief Explanation
A little girl is entering an airport in her pyjamas, only companied by her little monkey. She checks in, passes security, enjoying complimentary coffee and newspaper, lands on time, catches a cab and finally meets her awaiting daddy who's sitting on the front steps of their house. When they meet the perspective turns; it's actually daddy who's been travelling home for his awaiting little girl.
"It's not just the traveller that enjoys our benefits"
SAS
Time Well Spent