Client: SAS (Scandinavian Airlines)
Client: SAS
Media: TV
Category: Transport & Tourism
Title: We Dream in Foreign Languages
Synopsis:
SAS primarily exist, and share values with, all the Scandinavians who see themselves as true travelers. Those who are not satisfied with getting a transport from A to B, but want to travel for real and see it was a way of life.
One defining trait of a true traveler is that they are well traveled and identify themselves with being part of an international world. One symptom is therefore that they dream in foreign languages.
Flying with SAS is joyful and relaxing, which means that you can dream away, in foreign languages.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Executive Creative Director: Andreas Ullenius
Art Director: Fredrik Josefsson
Art Director: Petter Hernmarck
NOA Client Lead: Johan Östlund
Account Managers: Anna Svensson & Frida Detter
Planner: Simon Stefansson
Graphic Designer: Jens Broman?
Agency Producer: Lina Stenberg
Production Company: Bacon
Director: Martin Werner
Producer: Ylva Axell
Advertiser’s Supervisors: Stefan Hedelius & Johan Åhlén
Published: April 2015