Media: TV
Brand: Schlage
Agency: Young & Laramore
President: Tom Denari
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Associate Creative Director: Scott King
Associate Design Director: Zac Neulieb
Writer: Sarah Holcombe
Art Director: Kyle Nordsiek
VP, Account Director: Brad Bobenmoyer
Senior Account Manager: Cory Schneider
Account Manager: Will Calderwood
Director of Media Planning: Megan Suttile
Schlage®, a brand of Allegion that has created stylish, innovative door hardware products for more than 95 years, is reinforcing its new style-and-design positioning by launching this week “Open Possibilities” a new creative and media campaign with creative partners Young & Laramore.
The “Open Possibilities,” campaign and new brand messaging is dedicated to communicating that door hardware is an important part of a home’s décor, beyond just a functional necessity. Thus demonstrating that every detail in a home is an expression of the owner’s style, which is why updating door hardware is one important step toward making a home a true reflection of its owners.
As a style and technology leader in door hardware, Schlage is dedicated to creating quality products that stand the test of time while also complementing consumers’ continually evolving personal tastes. The brand offers thousands of timeless door hardware combinations with unique designs and finishes—including the recently launched Satin Brass and Polished Nickel finishes—that combine traditional, transitional and contemporary styles.