Category: Non-Alcoholic Drinks
Advertiser: SCHWEPPES
Product/Service: NON ALCOHOLIC DRINK
Agency: ACW GREY
Production Company: RABEL PRODUCTIONS, Tel Aviv, ISRAEL
Chief Creative Officer: Tal Riven
Creative Director: Ida Markovits
Copywriter: Shani Gershi
Art Director: Itay Belfer
Agency Producer: Rony Rotman/Meital Tzoref
Account Supervisor: Mor Pesso
Advertiser's Supervisor: Yael Hermesh
Director: Keren Hochma
Post Production: Jcs
Account Manager: Elad Hermal
Planner: Eran Mund
Account Manager: Elad Hermal
Planner: Eran Mund
Other Credits: Danny Yagil
English Description
We see a cartoon movie with 2 cannibals and an old English colonist in an African savanna.
The 2 Cannibals, who speak only in the "Mooga Booga" phrase, offer the colonist to trade their fruits with his Schweppes bottle. After the old colonist, surprisingly understanding what they say, agree to taste the fruit - he faints.
At the end of the film, we move into the studio, but this time we find out that the people who were dubbing the movie are real cannibals with a gentlemen behavior, who surprisingly speak fluent English. The "civilized Cannibals" in the studio criticize the way of speech of their dubbed characters. They don't understand exactly who speaks like that. Only after the real cannibals leave the studio, the ad really ends.
In this way, we created an advertisement within an advertisement.
The film ends with the slogan: Schweppes. Drink Different.