A 3D version of this new spot from ATTIK entitled "Makes Everything Epic" debuted in theaters across the U.S. this past weekend ahead of 3D screenings of "Captain America: The Winter Soldier." To direct the spot, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The spot also reflects the artistry of cinematographer Mauro Fiore, who won the Oscar for Best Cinematography for "Avatar."
Complete Project Credits: Scion FR-S "Makes Everything Epic"
Spot Name: Scion FR-S "Makes Everything Epic"
Running Time: :30
Debut Date: Apr. 7, 2014
Client: Scion
Advertising Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Copywriter: Justin Kramm
Art Director: Zack Fagin
Director of Broadcast: Patty Lum
Account Director: Michelle O'Hea
Senior Account Manager: Kumi Croom
Production Company: RSA
Director: Joe Carnahan
Director of Photography: Mauro Fiore
Editorial Company: Stitch
Editor: Dan Swietlik
VFX Company: Zoic Studios
Telecine Company: Incendio
Colorist: Clark Mueller
Final Mix: Lime Studios
Mixer: Mark Meyuhas
Music: Ninja Tune