Brand: Scope
Media: Online
Category: Public interest
Agency: Grey
Geo: United Kingdom
Scope: Kiss awkward goodbye
This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards. With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at https://www.scope.org.uk/awkward and via social media.
Advertising Agency: Grey, London, UK
Creative Director: Vicki Maguire
Creatives: Lex Down, Jamie Starbuck
Account Director: Sophie Fredheim
Account Manager: Fay Taylor
Creative Producer: Paul Millar
Planners: Matt Tanter, Mike Alhadeff
Illustrator: Dave Anderson